As our economy gets worse and worse (or at least as my bank account gets lower and lower) I’ve noticed companies are finding new and innovative techniques to try and seduce the starving designer. Within the last month I have received inquires from two companies (generic emails of course) requesting I submit a design for their “design competition”. Because I’m a classy lady no names will be mentioned here, I simply replaced the real name with “company”. Here is the email that was sent to me:
We’re searching for an original graphic which captures the essence of our company, and we plan to feature it on a new T-shirt this spring. We’ll put our logo on the back, but the design that best represents the company experience gets “front billing.” If you’re an artist and think you’ve got a great idea, here are some simple rules: Submit the following via email (deleted).
• Your name
• City of residence
• Age
• A phone number to reach you at during the day
• Your proposed graphic interpretation of what our company is (JPG files only), along with a brief explanation. This should be a completed, full-color, camera-ready design that measures no larger than 10” x 10”. It doesn’t have to be a digital work, but we won’t accept mail submissions. In other words, if you’re submitting a painting or drawing, please scan or photograph the work and submit a JPG version.
Deadline for samples is Thursday, February 11, 2010, at noon.
What happens next:
We’ll review all entries, pick 4-5 semi-finalists, and then vote internally.
The winning artist will be named on Friday, February 19, 2010.
Here is perhaps the best part of the ENTIRE email. At the end of all the work you put into creating a design you are left with what as your payment?
In return for your work, our company will be proud to name you as creator of the 2010 Company T-Shirt in all on-air and web promotions. We’ll also be happy to include information about your work with all T-shirt deliveries.
Good luck!
So let’s get this straight I work for you and my name is mentioned as doing work for free. Now am I just stupid or does that really just mean that I value my work so little that I’m willing to advertise I am willing to whore myself out to companies. This will most likely just get more “design contests” sent your way. What do you think a doctor would say if you went in and said you refused to pay them upfront but promised that much more work would come there way if they just helped you out this once. My guess is that they’d laugh you out of the office and tell you to go to a free clinic. Now, I try not to profess myself to be a genius of design but admittedly I would think of myself as a little better than a “free clinic” of design if you will.
So moving on to inquiry number two:
We saw your profile at coroflot.com and we really liked your art.
We just wanted to inform you about our new t-shirt design contest where you
can win up to 3.000+ € if your design gets chosen for print.
Furthermore you can help us extending our community by inviting your friends
and having the chance to win an iPod Touch 32GB or a gift certificate.
Feel free to check out our website.
What is perhaps the most insulting of all of this is that these emails were sent generically to me! If you are going to take advantage of my design skills can’t you at least do me the honor of sending out a personalized message saying why you like my work in the first place? Right now I’m am frantically sending out emails to loads of companies singing their praises and why they are different and special. These emails take a long time and are hand crafted if you will to really help them realize why I am so awesome.
So what is my response to all of this? Well first of all I’m a part of the AIGA and they simply don’t allow this type of thing. I knew I wanted to try and help enlighten these companies that really what they were doing is reprehensible so I decided to write them back with some nuggets of information. I grabbed some information off of No-Spec.com and took the best parts of their view on design contests and sent that along to these busters. Of course I didn’t hear anything more from them but I felt I had to at least do something. Some people are just ignorant/desperate/stupid and might potentially just enter their contests anyway in the hopes of gaining fame and fortune. Let me go on record as saying “IT MOST CERTAINLY WILL NOT!” I hope you don’t think I’m money hungry here or something, I assure you that is not the case here. I believe when you offer a service you should be compensated for it. You can’t run into your local grocery store and expect to get a cart full of groceries for nothing. Why wouldn’t that same logic apply when it comes to design? It shows a lack of respect for design as a profession. Designers of the world UNITE against spec work and stop helping these busters.